Branding and Marketing

Branding is Strategic, Marketing is Tactical. Brand is bigger than any particular marketing effort. Marketing may contribute to a brand , but the brand is bigger than any marketing. For eg: Appl...

Read

This is where startup's make mistake.

One major step where start-up's fail is unable to regulate the accelerator pedal. When is the right time to start marketing? What should be your short term and long term goals....

Read